Unilever launches Future Menus 3 report

Unilever Food Solutions UK&I (UFS) has launched its third annual Future Menus report, highlighting four key foodservice and hospitality trends that it says are critical to business success.

The in-depth research reveals how chefs and operators can meet the demands of consumers – with a particular focus on Gen Z – to keep their businesses relevant, drive footfall and unlock spend.

Unilever's four trends for 2025 are:

• Borderless Cuisine – globalisation and migration are blending diverse food traditions as chefs honour their multicultural origins;
• Street Food Couture – traditional street foods are being elevated to gourmet offerings with chef expertise in every foodservice channel;
• Diner Designed – growing demand for personalised and immersive dining experiences, as well as value-added experiences;
• Modernised Comfort Food – diners are seeking foods that are deeply nourishing for the soul.

'Reshaping menus worldwide'

Colin Butler, managing director of UFS, said: “Future Menus is our annual deep dive into the key trends that are reshaping menus worldwide, featuring unrivalled in-depth global market research and culinary insights.

"It’s a critical tool for chefs and operators to help spark culinary creativity, drive innovation, and create relevant, memorable dining experiences for customers that unlock spend and drive loyalty.”

To download the report, go to ufs.com/futuremenus.

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