10th anniversary refresh for 200 Degrees

200 Degrees Coffee has revealed refreshed packaging across its retail coffee bag ranges with wholesale packaging soon to follow. Both 100% recyclable.

The new black and easy resealable coffee bags represent 200 Degrees’ core ‘house beans’ such as Brazilian Love Affair. The white coffee bags showcase its ‘guest beans’, which are rotating single origin selections from Africa, Asia and Central America.

200 Degrees is also giving coffee lovers another way to enjoy its signature blends at home, with the launch of coffee pods, which will be compatible with Nespresso original machines. They will be a part of the PodBack scheme, which encourages consumers to bring their used pods back to the shop to be recycled, as well as at designated areas such as supermarkets, shops and through local councils at home.

Commercial director Will Kenney said: “As we hit our milestone of 10 years in business this year, we felt it was time to refresh our 200 Degrees packaging and create something that was not only 100% recyclable but also practical and contemporary. We wanted to provide customers with better accessible coffee to drink and enjoy at home, and make the roast that people know and love more recognisable when coming into our shops.”

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