Deliveroo expands grocery delivery service

Deliveroo recently announced an expansion of its rapid delivery grocery service in London. Two new delivery-only grocery facilities have opened, bringing the total number of London Hop sites to 11. 

The new location in Acton has opened in partnership with Waitrose. This is the second delivery-only Hop site in partnership with the supermarket, following the success of the first site in Bermondsey. It will bring over 1,300 products to households in the local area, all available for delivery in minutes. 

Norbury’s Hop site, meanwhile, has opened in partnership with Morrisons. It brings even more choice and selection to the local area with more than 1,600 products available.

Carlo Mocci, chief business officer UK&I for Deliveroo, said: “It’s fantastic to be rolling out our Hop service in further prime locations across the capital, bringing greater choice, flexibility and selection to even more customers and building on our existing partnerships with major grocery brands. We started out in London and are always looking for ways to make the lives of busy Londoners easier. Our two new Hops reflect the strong demand we’ve seen for delivery of household staples and dinner-time favourites to your door in minutes.” 

Deliveroo Hop first launched in Vauxhall with Morrisons in September 2021 and has since grown across the UK and to other international cities, including Milan, Paris, Hong Kong and Dubai. Building on its success, the company has also rolled out new innovations in the capital, such as its first ever walk-in store on New Oxford Street where consumers are able to shop for groceries in-person. 

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